One of the biggest insights we’ve uncovered doing the strategy sessions at the event is that our prospects were more interested in pursuing a NEW opportunity, rather than an IMPROVEMENT.
What I mean is …
On the front-end, they bought a product that helps them get bulk packages from Asset Managers.
So we thought “why don’t we help them get MORE bulk packages with our $25k program and improve on what they’re doing, that will surely get them signing up!”
Well, that wasn’t the case.
People didn’t want MORE bulk packages, because they’ve already learned how to do it and felt that they have all the help they need to get more bulk packages with our front-end product.
So the initial positioning didn’t really move the needle.
On the other hand, at the event, one of the key topics we were talking about was buying performing/non-performing notes.
That was something NEW that we never had covered before.
And our prospects were MUCH more interested in pursuing a NEW opportunity (buying notes), rather than getting more bulk deals.
So the insight here is …