While Cris’s approach to Facebook ads gets his students great results, there’s no clear mention of a “unique way” for running these Ads that is superior over everything else in the market and that folks can’t get anywhere else but from Cris.
The main mechanism he’s highlighting is generic “Get deals from Facebook using Lead Ads”.
That said, while there are other educators who are using the same mechanism to promote their offers …
Cris is leaning on his expertise, track record, and students’ results to differentiate himself.
The results his students get from his method of running Facebook ads is positively overwhelming.